The idea for Morrisons Weather Alerts came from a time-tested British tradition – talking about the weather. We organise almost every element of our lives around it, planning big weekends out if there’s even the faintest chance of the sun showing itself amongst the clouds. Morrisons Weather Alerts is a tongue-in-cheek way to capitalise on this obsession, creating social media content geo-targeted to always be relevant to those that see it – come rain or shine.
Posts would be tied in to the weather of the regions we would geo-target – with a number of different posts for each weather condition, and would link through to appropriate products on Morrisons.com. That way, we wouldn’t need to continually tweak them for specific offers, allowing them to be used for longer periods of time whilst being cost-effective.
It’s a fun, interactive way to softly upsell to our customer base that connects on a personal, local level.
Morrisons Foundation is a new charity organization created to help fund local, national and Bradford based charities. Launched in 2015, it is a separate entity from the wider Wm Morrisons organization and is looking to provide funding support to relevant charities who are deemed suitable to gain support from the organization.
1. Create a website where people and charities are able to request funding from Morrisons Foundation.
2. Deliver a website that gives users information on the up-coming Morrisons Foundation and reinforce Morrisons commitment to Corporate Social Responsibility.
Campaign for the new attraction at SeaWorld - Antarctica, Empire of the penguin.
Create a 30-second TV ad for a 25% off sales in the lingerie department for for Renner Department Store under their slogan "You've got your style, Renner has all styles".
Barnardo’s is piloting a fundraising campaign to engage new donors and provide business development opportunities for young people. The idea is that a one-off donation can be used by a young person to seed their entrepreneurial venture and grow into a much larger amount to be reinvested back into Barnardo’s. There is something special about peers raising money for young people, but in order for this campaign to be effective, it needed to appeal to two very different audiences: affluent females aged 45 – 64 and young people aged 12 – 21. This identity was to be extended across the breadth of collateral including a microsite; social media; leaflets; door-drops, posters and schools packs.
Following research and focus groups, it quickly became clear that patronizing or ‘try-hard’ brands didn’t speak to young people at all. We started by exploring possible names for the campaign. It could be neither too formal, nor too ‘youth-speak’. A number of potential options were tested, rejecting ideas that over or under promised on what the campaign was about. ‘Enterprising minds’ was selected after finding the right balance between optimism and realism. With the creative strategy we had to create a visual identity system which would work for both polar opposite audiences, so our concept was based on the universal idea of growing, nurturing and cultivating. With the Fiona (affluent older females audience) the imagery toolkit was more literal, and with the younger audience the imagery became more abstracted and dream like. We drew upon imagery from this concept and applied a vintage aesthetic, creating an environment where ideas can flourish into full fledged business concepts.
Firedog created an effective and ownable campaign identity that is complementary to the Barnardo’s brand. This pilot scheme has met with solid results: 166 entrepreneurs were successful from a starting field of 211 young people. The average return was £104 per group, more than double the set target for the campaign.
Create a poster campaign for the charity IMEPA - Metropolitan Institute of Animal Protection, to stimulate the adoption of abandoned animals. // Brazil
Affection is what he needs the most. Call 9912.2442 and adopt a pet.
Affection is what she needs the most. Access www.imepa.org.br and adopt a pet.
Create a campaign for IMEPA - Metropolitan Institute of Animal Protection, that brings up a question about who is the real guilty for animals aggressive behaviour. // Brazil
Let's Grow is a Morrisons project in schools all over UK that aims to teaches pupils how our food is produced.
To celebrate seven years of the project we were ask to create a infographic which displays all the achievements of the last seven years.
Create a vinyl cover which that celebrates the rebranding launch of Firedog Design Agency.
Create a typographic artwork for London Candi Digital Agency with their slogan "Full service with no added fat!".